1.
- 1 billion + monthly active users are on Instagram.
- 25 million + Business on Instagram.
- 52% of Instagram users are Females and 42% are male.
- 500 million + Daily Active users.
- 110 million Instagram users are from the US.
2.
- Six in ten online adults have Instagram accounts.
- 32% of all Internet users are on Instagram.
- 31% of internet users between the ages of 18 and 24 use Instagram and 32% of internet users between the ages of 25 and 34 use Instagram.
3.
- 130 million Instagram accounts tap on a shopping post to learn more about products every month.
- 63% of Americans use Instagram daily.
- An estimated 71% of US businesses are on Instagram in 2018.
- Instagram Now Has More Than 2 Million Monthly Advertisers and 25 Million Business Profiles.
4.
- 200 million+ Instagrammers visit at least one business profile daily.
- There are 500,000 active influencers on Instagram.
- 69% of US marketers plan to spend most of their influencer budget on Instagram.
- Instagram’s revenue is expected to reach $14 billion dollars.
5.
- 1/3 of the most viewed stories are from businesses.
- 78% of Influencers Prefer Instagram for Brand Collaboration.
- User-Generated Content Has a 4.5% Higher Conversion Rate.
6.
- 55.4% of Influencers use Instagram Stories for Sponsored campaigns.
- The potential reach of advertising on Instagram is 802 million.
- Instagram’s projected revenue in 2019 is $14 billion.
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